Discover the Ellipse – Meridian Audio
A bold, disruptive launch film for a revolutionary audio product.
The Brief
Meridian Audio asked us to create a one-minute launch film for the Ellipse that did far more than show the product — it needed to hit people. The goal was to introduce a premium piece of engineering in a way that felt bold, modern, and completely different from anything they’d released before.
They wanted a film that educated quickly, created immediate impact, and carried that unmistakable “wow” factor the brand is known for. This wasn’t just a product overview; it was about giving people a reason to stop, look, and understand why the Ellipse exists.
Watch the Ellipse film now…
Discover The Ellipse
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Discover The Ellipse -
The Approach
We treated the Ellipse like a piece of modern design — clean camera moves, precise lighting, and close-up detail that showed off its form and engineering. The look needed to feel bold and contemporary, something that clearly moved Meridian in a new direction.
Kathryn’s voiceover added the right tone and clarity, giving the film a human layer without slowing the pace. And from the start, we built the piece to work everywhere — at events, on social, and on the product page — delivering impact in under a minute.
The Challenge
The Ellipse is a striking piece of engineering, but making it look effortless on camera wasn’t. We were working with reflective surfaces, tight curves, and a robotic motion-control arm that demanded absolute precision. Every move, every light, every reflection had to be controlled.
On top of that, the film needed to feel bold, modern, and completely different from Meridian’s previous launches — all within a tight 60-second window. The challenge was creating something technically perfect that still delivered a genuine “wow” the moment you hit play.
The Result
The finished film landed exactly as we hoped — bold, modern, and impossible to ignore. It became a standout piece during the Munich showcase, playing on repeat and still managing to impress every time. The combination of controlled movement, lighting and VO gave Meridian something that felt genuinely fresh for the brand.
The response from their team and audience was incredibly positive, and the film set a new benchmark for how Meridian presents its products moving forward.
“Just a little thank you and appreciation email on the latest video, we have had really great feedback on it, everybody loves the latest video release.
This launch film has really captured the eyes of many due to it being so different to the Meridian style of previous ones. The way it is captured/filmed and combined with Kathryn’s VO really is incredible. Personally, I have seen it every day over Munich and still, it wows me every time. So just wanted to share that feedback, onto the next one!
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